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How to Implement Voice AI on Your Website: A Step-by-Step Guide

You've decided voice AI is right for your website. Now what? Good news: implementation is simpler than you think. Most companies go from zero to live in under a week.

If you're expecting months of development work, complex integrations, and engineering resources—that's not how modern voice AI platforms work. Implementation is configuration, not coding.

Pre-Implementation Preparation

Website Content Audit

What to audit:

  • Homepage and main landing pages
  • Product and service pages
  • Pricing page and information
  • FAQ content and help sections
  • About and company information

Questions to answer: Is content current and accurate? Are common customer questions answered somewhere? Any content that shouldn't be discussed by AI?

Define Goals and Use Cases

  • Lead capture from website visitors?
  • Lead qualification before sales contact?
  • Support deflection for common questions?
  • Demo or meeting booking?

Gather Integration Details

Have these ready: CRM credentials (Salesforce, HubSpot), calendar access (Calendly, Chilipiper), Slack channel webhook URL, Google Analytics property ID.

Technical Setup

Script Installation

Voice AI deploys via a single JavaScript snippet—similar to Google Analytics.

WordPress: Appearance → Theme Editor → paste before </head>

Shopify: Online Store → Themes → Edit Code → theme.liquid

Webflow: Project Settings → Custom Code → Head Code

Squarespace: Settings → Advanced → Code Injection → Header

Page-Level Configuration

  • Include: Homepage, product pages, pricing, contact, blog
  • Exclude: Checkout, account settings, admin pages, thank-you pages

Widget Customization

  • Position: Bottom right (most common), bottom left, or custom
  • Brand alignment: Primary color, secondary color, avatar/icon
  • Behavior: Initial state, trigger timing (5-15 seconds typical), sound on/off

Content Configuration

Website Content Sync

Provide your sitemap URL. System crawls and indexes content. Automatic updates as content changes.

Custom Knowledge Base

Add content beyond your website: internal documentation, specific Q&A for common questions, competitive positioning, edge case handling.

Conversation Design

Page-specific greetings:

  • Homepage: "Welcome to [Company]! I can help you learn about our solutions."
  • Pricing: "Looking at pricing? I can explain our plans and help you find the right fit."
  • Product: "Interested in [Product]? I can tell you more about how it works."

Integration Setup

CRM Integration

What syncs: Contact information, conversation transcript, qualification answers, lead score, conversation metadata.

Calendar Integration

Voice AI qualifies visitor → offers to schedule → presents available times → visitor selects → booking confirmed.

Slack Integration

Configure notifications: all conversations, qualified leads only, high priority, meeting booked.

Testing and Optimization

Pre-Launch Testing Checklist

  • Widget loads correctly on all page types
  • Greeting appears at configured timing
  • Microphone access works properly
  • Common product questions answered correctly
  • CRM records created correctly
  • Calendar booking completes
  • Mobile device experience works

Soft Launch Strategy

Week 1: Single high-traffic page. Monitor, identify gaps, refine.

Week 2: Expand to 2-3 pages. Compare performance.

Week 3+: Full site deployment.

Conclusion

Voice AI implementation is straightforward: script installation, content configuration, integration setup, and testing. Most companies complete the process in under a week.

Ready to get started? Begin your implementation and AskAloud's team will guide you through every step.

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